Our vision and values

Shaped by our staff, board, members, and children and young people from our advisory group, Changing our World (CoW), our values set out our core principles and beliefs. They act as a cornerstone for our organisation, guiding how we work and holding us to account, underpinned by our overarching commitment to equality, diversity, and inclusion.
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Our vision

Our vision is that all children have an equal chance to flourish.

Our strategic plan

Based on our values and developed in partnership with our staff, members, and board, our strategic plan sets out our aspirations and goals for the next five years. Following this plan will help us achieve our vision and better support the children’s sector.

Our values
  • Brave
    We are champions of children’s rights. We take a lead in empowering children and young people and improving lives. We do this with creativity and determination.
  • Collaborative
    We believe in inclusion and we work in partnership. The participation of children, young people and their families, our staff, members, the workforce and our wider network inspires us and is central to achieving our vision.
  • Open and fair
    We are committed to accessibility and honesty. We share our learning, evidence and new ideas. Integrity, balance and respect underpin everything we do.
  • Kind
    We care about people and the environment, and the impact our work has on both. Empathy and trust are key in our approach and how we connect with others.

Our manifesto

Supported by a wide range of organisations across the sector, our manifesto details the policy changes we think are needed to improve the lives of children, young people and families across Scotland.

Join us
We believe change happens when people come together. If our vision and values resonate with you, we’d love to have you join us in membership. See our full range of benefits, rates and further information.