Parents across the UK think social media ban will increase outdoor play.
2,000 parents of children aged one to nine were surveyed across the UK to understand their and their children’s experiences and perceptions of playgrounds in July 2026.
More than half of parents believe a forthcoming ban on social media for under-16s could encourage children to spend more time playing outdoors, according to new research from MoneySuperMarket.
The findings come from the company’s new Playground Index report, which explores children’s access to outdoor play across the UK and examines parents’ views on local playgrounds, safety and opportunities for outdoor recreation. 2,000 parents of children aged one to nine were surveyed across the UK to understand their and their children’s experiences and perceptions of playgrounds in July 2026.
The study found that 53% expect their children to spend more time outdoors when the under-16s social media ban comes into effect in spring 2027.
A similar proportion (57%) believe that any additional free time created by reduced social media use will be absorbed by outdoor activities and play spaces.
The research suggests many parents see the planned restrictions as an opportunity to encourage healthier habits and more time spent outdoors. However, concerns remain about whether existing play infrastructure will be able to meet increased demand.
More than two in five parents (44%) said they are worried there will not be enough space for children to play if more young people begin using playgrounds and outdoor facilities following the ban.
The report also highlights wider challenges around children’s access to outdoor play. Half of parents surveyed (50%) said their child now spends less time playing outside than they previously did.
Safety was identified as a significant factor affecting how often families use local play spaces. Nearly three quarters of parents (74%) said they would visit playgrounds more frequently if they felt safer.
The findings form part of MoneySuperMarket’s Playground Index, which examines the state of outdoor play across the UK, including where children have the best access to playgrounds and green spaces.
Click here for the full Playground Index report available on the MoneySuperMarket website.