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How to build a brand and help your organisation communicate with impact

When

30/10/2018 09:30

Where

Edinburgh

Type

Free member event

Category

About this event

Last year Children in Scotland’s communications team led on the development and launch of a new brand for the organisation. In this half-day workshop, the team will share their learning from the experience, with a focus on how to strengthen external understanding of your organisation and raise profile through improved strategic communications.

Key learning:

  • Advantages of rebranding and steps on the journey
  • Using a brand to enhance organisational coherency and impact
  • Why print communications still have power
  • Involving members in your brand
  • How to use digital channels to promote your brand message
  • Effective strategic communications and brand positioning.

 

Speakers & trainers

We work with more than 100 speakers and trainers to create our diverse programme.

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