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Creating a campaign: 25 ways to make your mark

When

21/08/2019 09:30

Where

Edinburgh

Type

Free member event

Category

About this event

Building on the successful implementation of a new brand in 2017, over the past year our Communications team developed and launched a campaign for the organisation - 25 Calls: actions to Transform Children's Lives. In this half-day workshop, the team will discuss how the campaign was devised and the methods they used to ensure it made an impact. Delegates will hear how, by using all your communication channels , involving staff, and collaborating with your network, you can strengthen the profile of your organisation and communicate a shared ambition for change.  

Key learning: 

  • How having a strong brand in place can support your campaign
  • Choosing a theme for a campaign appropriate to your organisational identity
  • From launch to the long run: using your communications platforms and integrated marketing to promote your campaign
  • How to draw on members' views and the power of partnership
  • Using evidence and adapting your campaign messages
  • Concluding your campaign: lessons for the future

 

Speakers & trainers

We work with more than 100 speakers and trainers to create our diverse programme.

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